Joshua P. Gimenez is an independent product designer and art director. Born, based and selectively freelancing in London.

In the past he has worked with Skype, Shazam, Ubuntu, Marvel Prototyping and Ministry of Sound, to name a few.

Joshua shares his initials with the world's most popular image format. He has spent the last few years helping startups define their goals and solve their problems.

Minimalism is his north star.

In real life, Joshua never speaks in the third person. He values science, honesty, and integrity and suffers from a chronic allergy to bullshit.


Freelance Design & Creative Director @ Attest +-

Winter 2015 — Present

Working as an independent designer, I created the first and second versions of a consumer insights product ecosystem that helped Attest raise a $3.1M Series A round.

Joining the founding team (consisting of the Founder/CEO, COO and Lead Developer), I designed the original MVP. The platform has since accrued over 1.4M total responses and enables businesses reach their exact demographic from an audience of millions.

Responsibilities include: User Interface Design, User Experience, Product Strategy, Product Ownership, Design Leadership, Creative Direction, Prototyping and Frontend Development.

Customers include: Twitter, Samsung, Deliveroo, Treatwell, Unilever, Fever Tree, Aviva, M&C Saatchi and Nutmeg.

Freelance Design Lead & Creative Director @ HAIRCVT +-

Early 2015 — Early 2016

Book the best hairdressers in London and Paris. I designed an end-to-end responsive web product and smartphone application for a hairdressing platform.

Freelance Creative Lead @ Hex +-

Spring 2015 — Summer 2015

Designed and developed a new website for a 360° digital engagement agency. Following the launch, they acquired what their largest client to date.

Freelance Senior Product Designer @ Reason +-

Winter 2014 — Spring 2015

Working with TES — the second largest professional network on the planet, I researched and designed a new responsive navigation for their product interface.

Freelance Frontender @ Marvel Prototyping +-

Winter 2014

I helped Marvel out by building out landing pages for their website.

Freelance Visual Designer @ Ubuntu (Canonical) +-

Summer — Autumn 2014

Working as a Product Designer on the mobile platform team I produced some vision work for a future version of the interface.

Cofounder & Creative Director @ walldisplay +-

2014 — 2015

Funded by Bethnal Green Ventures, walldisplay was a product to help teachers reward their students by sharing their work on the internet. After struggling to acquire the traction we wanted, we turned down a further offer of investment to pursue our individual careers.

Visual & Interaction Designer @ W12 Studios +-

2013 — 2014

Worked as a visual designer and prototyper with Skype, and on a product design team redesigning Shazam. Built two versions of the studio website.

Creative Lead @ Hex +-

2011 — 2013

Lead designer for a London-based 360° engagement agency. Led a team of designers and developers across various projects, products and pitches.

Freelance Web Designer +-

2009 — 2011

The early days. Working with small clients on small projects.

World Chicken Hurling Champion +-

2008 — 2009

Don't ask.

  • Sketch
  • Photoshop
  • EQ === IQ
  • {{S}}tatamic
  • ExpressionEngine
  • Illustrator
  • InDesign
  • JavaScript
  • Gulp
  • Git
  • WordPress :(

BA Hons Philosophy & Cognitive Science, 2:1


AS & A-Level

Mathematics, Physics, Politics, Chemistry


5 A*s and 5 As

  • Nominated
  • CSS Winner
  • CSS Awards
  • CSS Design Awards