Working as an independent designer, over 2.5 years I designed the first and second versions of a consumer insight ecosystem from scratch, that helped Attest raise a $3.1M Series A round.
Clients included: Twitter, Samsung, Deliveroo, Treatwell, Unilever, Fever Tree, Aviva, M&C Saatchi and Nutmeg.
User Interface Design, User Experience, Product Strategy, Product Management, Design Leadership, Creative Direction, Prototyping and Frontend Development.
Attest is a powerful consumer intelligence platform. It helps businesses find answers to their burning questions. Send surveys to any audience and analyse results in real-time.
Drill down into results by demographic, see how specific people answered other questions in the survey.
Research built around people. Consumers answer using smartphone and web applications in return for rewards. Survey lengths are limited to maximise engagement.
A comprehensive atomic design system. Components are broken down into atoms, molecules and organisms.
The design language operates around a simple card principle. Questions are represented as cards.
Cards connect together in horizontal rows. Add, rearrange, duplicate and delete them.
Complex conditional survey logic made simple and visual. Answers can be routed to other questions.
The dashboard designs feature over 150 states, journeys and interactions.
A powerful unifying identity. Inspired by science, data intelligence and triangulation.
Brand collateral — from identity, palette, personality and typography to decks and print materials.
Joining the founding team (consisting of the CEO, COO and Lead Developer) — I designed the original MVP in 2015.
In the summer of 2016, I began refreshing the respondent brand to create a friendlier look and feel.
"Attest helps us make many more important decisions based on facts and validate ideas quickly. Fantastic."
Nick Green, Head of Sales @ Deliveroo
"Impressed with the speed and efficiency of the platform, amazing that we had the full quota within a couple of hours"
Marketing Insights & Analytics @ Twitter
"Attest data is key to unlocking richer understanding of our different consumers. It has meant we can think completely differently about segmenting our audience and how we tailor communication to them."
Joanna Christie, Global Brand Director @ Treatwell
"Very intuitive to use, and the results are presented in a format that makes it quick to interpret and find further insights within. Takes the stress, time and cost out of consumer research."
Mark Chapman, Strategy Manager @ Fever Tree
"We love this product. The UI is intuitive and surprisingly beautiful for survey software. Quick to set up and easy to navigate around survey results. It's got everything we want, without being full of stuff we don't need."
Sarah Bourke, Marketing Manager @ Carwow
Series A Round