• Freelance Designer & Creative Director
  • 2014—2015

HAIRCVT was a hairdresser booking product, consisting of a responsive web product and smartphone application. Customers could find and book their next cut by searching within their price and location range, and see shots of real hairstyles uploaded by the hairdressers.

I designed their second product end-to-end complete with a new UI, and all of their strategy, marketing and brand collateral.

User Interface Design, User Experience, Product Strategy, Creative Direction, Prototyping and Frontend Development.

Finding a new hairdresser can be an awkward experience. It takes time, effort, and a leap of faith. HAIRCVT was created to change that.

Find salons and hairdressers by price and location. Filter, search or discover your next hairdresser via the map.

View their portfolios and book the best hairdresser for you. Learn which products they've used to create the look.

Working closely with the founders — a talented pair of strategists — together we created a slick mobile experience.

Salon booking systems are notoriously fragmented. So we designed a unique time window interface. Select when you're free and receive your appointment.

All photography by Matthieu Joffres

Stylist App

The stylist app enabled hairdressers to upload photos of their work and create a portfolio. Only the best styles were featured on the website.

Hairdressers loved their digital portfolios. The feature was a very popular, key differentiator.


M.O.M growth for 1st 5 months


Stylists & Hairdressers


Submitted Hairstyles

Despite strong growth, very sadly HAIRCVT were unable to secure long term financial security. It was a pleasure to work with such a talented team.